Why is it difficult to build a business in Japan?
First, there are the high quality standards, but in addition the management methods, the business negotiations and the business practices are different from Western countries. In most cases the Japanese construction method is that of an island country, based on the Galapagos syndrome method.
Also, because of the division of labor system, historically, there have almost no cases where one company has been solely responsible for materials, selection, procurement and construction. Instead of that, many contractors appear on the scene. As a result, in the case of claims it is very difficult for overseas manufacturers to accurately determine who is responsible for what, and to find acceptable resolutions. For example, even if the product manual is written in Japanese, the reader and the installer are completely different, and in most cases they do not know each other. Therefore, in many cases they do not consult each other, and as a result Japan's division of labor system does not make sense.
So what is the attraction of doing business with Japan?
The stability. Once the business starts, in principle, there is no need for continuous price negotiations, and you can expect great continuity. Once Japanese people decide something, then they do not want to change; that is the Japanese temperament. And, as everyone knows, there is no need to worry about payment. For manufacturers, even if their quantity or price is not as expected, the clients desire ‘not to give trouble’ and develop a ‘long lasting’ relationship will be gratifying.
What do Japanese customers judge by?
In addition to the cost and effort of conforming to various Japanese public standards, which can be considered as non-tariff barriers, it is no exaggeration to say that the decisive factor is when a claim occurs. Then, the sincere response of the manufacturer determines the continuity of the business.
Is the manufacturer prepared to accept and benefit from the nature of the Japanese market, and fulfill all business obligations without disappearing? That is what ensures business continuity, not the amount of advertising expenses.
In the general supermarket industry, the leading companies of France, the United States, and the United Kingdom have all followed the policy of withdrawal from the Japanese market as a result of pushing their own systems and sticking to their own ways until the end.
When in Rome, you must do as the Romans do;
This is an absolute requirement that foreign manufacturers should understand.
Should everything follow the Japanese method?
No, not at all. You should not accept something if it is not fair, as unfairness is not acceptable in any country. The important thing is for all parties to discuss any problems thoroughly with each other. These processes should not be omitted.
Due to our experience and our achievements,
I-Works brings success to people who want to sell to Japan.